Moom and Confetti Bring Exclusive Buy 1 Get 1 Free Wellness Bundles during 48 Hours of Non-Stop Shopping on Shopee Live This 11.11!

SINGAPORE – Media OutReach Newswire – 4 November 2026 – Double the wellness treats this 11.11! Shopee is teaming up with homegrown women’s wellness brand Moom and social commerce agency Confetti to bring shoppers Buy 1 Get 1 Free deals on all full-sized Moom products, Shopee-exclusive bundles and special giveaways, alongside a 48-hour non-stop livestream marathon on Shopee Live.

The celebrations kick off on 3 November, with 25 Shopee affiliate creators hosting 63 hours of livestreams through 9 November. Featuring celebrity streamer Zijie (@zijie467), alongside top Shopee creators Kimberly Chia (@kimcjy), Agnes Boo (@shopwithagnesboo), Elaine Heng (@mselaineheng) and Brianna Wong (@briannawonggg), the creator-led sessions will offer wellness recommendations, exclusive bundles and giveaways before Moom’s 48-hour continuous livestream begins at 11am on 10 November.

From stocking up on wellness essentials to discovering new products, shoppers can look forward to:

From 11am on Tuesday, 10 November to 11am on Thursday, 12 November, Moom will broadcast continuously on its Shopee Live channel, doubling its previous 24-hour livestream milestone.

Produced by Confetti, the two-day marathon will feature seven rotating hosts and a seven-member production crew, keeping the livestream running through two days and nights. Shoppers can tune in at any hour for product demonstrations, community Q&A, interactive games and exclusive offers.

Eugene Tham, Founder of Confetti, said: “A 48-hour livestream is a very different production challenge from a typical shopping session. Every host changeover, technical setup and crew rotation has to be carefully planned to keep the broadcast running without interruption. Our goal is to make sure that whether shoppers tune in during the first hour or at 3am, there’s always something worth watching.”

Founded by Mili and Maya following their own experiences navigating women’s health challenges, Moom has grown into a Singapore wellness brand serving consumers across Singapore, Malaysia, Hong Kong and beyond. Its supplements are developed with input from health professionals, addressing needs ranging from hormonal and gut health to sleep and stress.

Mili and Maya, Co-founders of Moom, said: “Wellness is personal, and we know shoppers often have questions before deciding what’s right for them. Livestreaming gives us the opportunity to speak directly with our community, share more about our products and help shoppers make informed choices. With 25 affiliate creators leading up to our 48-hour marathon, we’re excited to reach more people and make discovering wellness products more accessible and interactive.”

Kel Jin Chua, Director, Shopee Singapore, said: “We’re excited to see homegrown businesses like Moom and Confetti push creative boundaries with an initiative of this scale. Their ambition reflects the creativity and entrepreneurial spirit of Singapore businesses, and we’re happy to support them in bringing this experience to shoppers on Shopee Live. We believe the best marketing ideas come from businesses that understand their customers, and our role is to empower them to bring those ideas to life.”

The activation forms part of Shopee’s 11.11 Big Sale, running until 17 November. Across the affiliate-led sessions and continuous broadcast, shoppers can enjoy a combined 111 hours of Moom livestream content on Shopee Live.