FWD Hong Kong celebrates a record-breaking 16 wins at the Bloomberg Businessweek Financial Institution Awards 2023

HONG KONG SAR – Media OutReach – 20 June 2023 – FWD Hong Kong (“FWD”) beat its record and swept 16 awards at the Bloomberg Businessweek Financial Institution Awards 2023 to become the most awarded insurer for the sixth consecutive year.

The eight Excellence Awards and eight Outstanding Awards (see Table 1) recognised FWD’s continuous efforts in changing the way people feel about insurance across different dimensions, including customer-led products and services, digital innovation, full-funnel marketing campaigns and well-thought-out agent training programmes.

Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD, said, “We are delighted to be recognised for our commitment to providing excellent customer service by the influential media platform Bloomberg Businessweek in our 10^th anniversary year. Over the past decade, we have been focused on delivering value to our customers with our enhanced products and digitally-enabled experiences to meet their evolving needs. We are pleased to see our consistent results and prestigious accolades further underscore our position as a leading insurance company in Hong Kong. Looking ahead, we will continue to deliver fresh customer experiences and address the protection gap with innovative solutions focused on making the insurance journey simpler, faster and smoother.”

FWD’s medical insurance plans are well recognised for consecutive years

The judging panel was impressed by FWD’s array of life and health plans with comprehensive protection and awarded the company for its “Medical Care” plans for the sixth consecutive year. Since the launch of Voluntary Health Insurance Scheme (“VHIS”) in 2019, FWD’s VHIS certified plans have gained momentum among the industry, notching up three straight wins in “Voluntary Health Insurance” award since this category was established, with this year’s win made by “vTheOne Medical Plan” (Certification Number: F00067) and “vBooster Medical Plan” (Certification Number: F00069).

To deliver fresh customer experiences and quality services, FWD offers unique rehabilitation support and care – FWD Care recovery plan, taking a holistic approach in closing the recovery service gap. These have led FWD to attain both “High Net Worth (Service)” and “Cross-Border Insurance Services” awards for the fifth and fourth year in a row, respectively. On the customer service front, FWD also stood out with comprehensive agent recruitment and training programmes, empowering the tied agents to provide professional and tailored advisory and insurance services to customers, which have led to the company’s wins of “Training Academy of the Year”, “Training and Development Achievement (Agency Force)” and “District achievement of the year (Agency Force)” awards. FWD was also granted the award of “Customer Engagement” for three years running with FWD MAX experiential lifestyle platform, which is testament to the brand’s dedication to empower customers to celebrate living.

Celebrating 10 years young with remarkable achievements in Hong Kong

As FWD reached its 10-year anniversary this year, the company’s achievements have been well recognised by customers and praised by the industry. Throughout the last decade, FWD has been the Top 1¹ life insurer by growth in new business case count and number of in-force policies in Hong Kong. For 2022, FWD ranked third² and fourth² in Hong Kong by new business first year premium and new business case count, respectively; the number of new business case on online and direct sales platforms ranked first³ among other insurers in the city.

¹ Provisional Statistics on Hong Kong Long Term Insurance Business – January to December in 2013 and 2022, Insurance Authority of Hong Kong. The calculation combines individual and group businesses among top 15 non-bank insurers in terms of new business case count and number of in-force policies in January to December 2022.
² Provisional Statistics on Hong Kong Long Term Insurance Business – January to December 2022, Insurance Authority of Hong Kong. The calculation combines individual and group businesses, and non-bank insurers.
³ Provisional Statistics on Hong Kong Long Term Insurance Business – January to December 2022, Insurance Authority of Hong Kong. The calculation includes long-term life individual business, general insurance among multi-channel life insurers only and is FWD’s own assessment based on its understanding on market information only. FWD does not take any responsibility for any errors or omissions.

Table 1: List of 16 awards won by FWD at the Bloomberg Businessweek Financial Institution Awards 2023

Category	Winner	Award
Customer Engagement Three consecutive wins	FWD MAX	Excellence
Digital Marketing Two consecutive wins	FWD Full-funnel Acquisition Campaign: Simple is our Basic	Excellence
Digital Transformation Strategy	Agent Assist	Excellence
High Net Worth (Service) Five consecutive wins	vTheOne Medical Plan with FWD Care	Excellence
Integrated Marketing (Product Promotion) Three consecutive wins	FWD Full-funnel Acquisition Campaign: Simple is our Basic	Excellence
Mobile application usability	FWD MAX	Excellence
Training and Development Achievement (Agency Force)	FWD A Start for the Stars	Excellence
Voluntary Health Insurance Three consecutive wins	vTheOne Medical Plan + vBooster Medical Plan	Excellence
Claims Management	First-in-Market Digital Pre-Authorization Platform in Hong Kong	Outstanding
Critical Illness Protection	EasyCover Critical Illness Protection Plan with FWD Care	Outstanding
Cross-Border Insurance Services Four consecutive wins	FWD Care	Outstanding
Digital Innovation	AI Discovery	Outstanding
District achievement of the year (Agency Force)	Lester Lee, Chief Regional Director	Outstanding
Integrated Marketing (Branding Promotion)	FWD A Start for the Stars	Outstanding
Medical Care Six consecutive wins	vTheOne Medical Plan + vBooster Medical Plan	Outstanding
Training Academy of the Year	FWD STAR-maker Program	Outstanding