Lifebuoy’s ‘Highlympics’ features Shanti Pereira, Tyen Rasif and Mongchin Yeoh, empowering Singaporeans to better protect their health
This initiative comes at a crucial time in light of findings from a Lifebuoy – DA preventive health survey which revealed that a staggering 60% of respondents had not undergone any health screenings in the past 12 months. In fact, the prevalence of high blood cholesterol among Singapore residents has been on the rise, marking an increase from the statistics recorded in 20173.
Addressing this, the primary goal is to encourage consumers, especially the younger demographic, to foster a proactive mindset towards preventive health and health screenings. The campaign also emphasises that despite a healthy outward appearance, underlying issues may persist due to factors such as diet, stress, and lifestyle choices.
Empowering Everyone to Better Protect Their Health
To ensure accessibility, Lifebuoy has introduced a convenient method: consumers can scan a QR code sticker found on Lifebuoy’s body wash bottles to register for their fully subsidised health screening through the Doctor Anywhere platform.
“We aim to make a positive and lasting contribution to the holistic well-being for everyone, advocating for preventive health. With our rich history in germ protection, we are proud to work with Doctor Anywhere to cultivate a proactive mindset that prioritises prevention over cure,” said Poh Khim Yin, Global Lead for Lifebuoy.
Introducing The ‘Highlympics’
The Lifebuoy ‘Highlympics’ features prominent participants such as record-breaking national sprinter Shanti Pereira, fitness coach and singer-songwriter Tyen Rasif, and beauty and lifestyle content creator Mongchin Yeoh, better known as Mongabong. The campaign explores the four crucial ‘highs’ – high blood sugar, high blood pressure, high cholesterol, and the often-overlooked ‘high-giene’.
The trio of participants engaged in a friendly competition to determine the one with the lowest risk across the three ‘highs’. In addition, they also vied for the best reading in the innovative ‘high-giene’ category, utilising a germ detecting scanner to assess microbial presence on their palms, emphasising the importance of optimal hand hygiene in daily life.
